In conditions of tough competition and rising costs sine qua non for the survival of the economy has become the subject of marketing. Interest in this activity intensifies as the growing number of organizations in business, in the international arena and the nonprofit realm realize how marketing contributes to more successful performance on the market. This applies both to our country, is now in transition, and the U.S., where many mining companies and heavy industry and only recently turned to marketing.
Customer service (from the British market - the market) - an integrated system of production organization and marketing of products designed to meet specific needs of consumers and profit-based research and market forecasting, study of internal and external environment of the exporting companies, the strategy and tactics of behavior in the market with through marketing programs. These programs laid the measures to improve the product and its range, the study of customers, competitors and competition for pricing, demand generation, sales promotion and advertising, optimization of commodity circulation channels and marketing, technical service organizations and expansion of assortment of services. Marketing as a product of the market economy is in a sense, the philosophy of production completely (from research and design work to marketing and service) slave conditions and requirements of the market in a constant dynamic development under the influence of a wide range of economic, political, scientific and technical and social factors. Producers and exporters are considering marketing as a means to achieve the goals fixed for the period for each specific market and its segments, with the highest economic efficiency. However, it becomes real when the manufacturer has the opportunity to systematically adjust their scientific, technical, production and marketing plans in line with changes in market conditions, to maneuver their own material and intellectual resources to provide the necessary flexibility in dealing with strategic and tactical goals, based on the results of marketing research. Under these conditions, marketing becomes the foundation for long-term and operational planning of industrial and commercial activities of enterprises, export preparation of production programs, the organization of scientific, technical, technological, investment and the supply of collective enterprise, and marketing management ¾ a critical element of enterprise management system.
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